ROYAL BOTANIA UNVEILS INVENTIVE UMBRELLA DESIGN AT ICFF

May 17, 2017

New York, NY (May 2017) – Royal Botania will introduce the chic and intelligent new Palma outdoor umbrella to the US market at ICFF (International Contemporary Furniture Fair), May 21-24 in booth #2301A. Designed by Royal Botania Co-Founder and engineer Kris Van Puyvelde, the Palma is the first ever-automatic garden umbrella. A combination of technical ingenuity, engineering and exceptional design, the Red Dot-award-winning product’s effortless streamlined style is a charming nod to the classic South of France resort umbrella. The Belgian luxury brand will also launch a new line of haute seating solutions at the show. Composed of a distinctive mix of high performance materials, the Jive seating design (JIVE 55) is a traditional meets-modern twist on the typical garden chair.

 

Royal Botania co-founder/designer Kris Van Puyvelde comments, “In the 1930s, changing gears in a car wasn’t easy. Then, Oldsmobile introduced the first automatic gearbox and drivers became accustomed to a much easier way of doing things. Right now, setting up a garden umbrella is more complicated than it needs to be. With the launch of the Palma, Royal Botania is set to revolutionize the luxury garden umbrella category with a design that is sophisticated when it comes to both looks and internal mechanics.  We are pleased to unveil the Palma, as well as the new Jive collection at ICFF in New York.”

 

Holding center stage in Royal Botania’s booth, the Palma will be shown with a crisp black canopy and a white base. Providing the most convenient operation possible, the base contains a quick-release mechanism and the aluminum shaft encloses a gas strut. Because Palma’s mechanics are contained within the contours of the design, the umbrella has a sleek silhouette. The canopy textile is made of Sunbrella, UV and water resistant fabric and is available in eight colors, including several shades of black and beige, as well as white, blue, green and violet. The powder coated aluminum pole, ribs and base are available in white, cappuccino or black. JIVE 55 chairs in white, beige and black hues will complement the Palma and enhance the stylish garden vignette. Composed of fine teak with a tapered aluminum profile and olefin fiber seat, the chair’s coated aluminum frame is available in white, sand, or black. The versatile Zidiz 220 table will round out the ICFF vignette. Designed by Kris Van Puyvelde, the curvy table comes with a teak top with teak frame or white, black or sand aluminum frame.

 

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About Royal Botania: A Belgium-based manufacturer of luxury outdoor furniture and accessories, Royal Botania integrates the three “E”s, Esthetics, Ergonomics and Engineering, into each and every product it offers. Founded by engineers Kris Van Puyvelde and Frank Boschman in 1992, it has earned an international reputation for technical ingenuity and design originality. As serious about ergonomics as it is about high-design and functionality, the brand’s chairs and loungers offer the maximum in spinal support and comfort. From creation, to production and distribution, and finally, to after-sales service, quality remains the primary focus at Royal Botania.

In 24 years, the company has grown to employ 800 people worldwide, producing furniture in high quality, weather resistant materials like premium teak, Marine grade stainless steel and Powder coated aluminum, as well as outdoor lighting. Collections for the US can be viewed online at www.royalbotania.com/us.

 

Media Contact:                                                               

Danielle McWilliams/Alexandra Zwicky

Novità Communications

212.528.3160