New Collection of LED Wallpaper Poems to be shown for the first time in the USA at ICFF May 2016

March 7, 2016

Booth 2062

“Real poetry, is to lead a beautiful life.
To live poetry is better than to write it.”

Matsuo Bashō

Commentary from Meystyle:

Like poetry, Visual Art takes its roots in inspiration brought upon by the world around us and our experience of it.

With each design we tried to capture a feeling or an image inspired by an element of nature, a moment of beauty. What better way of describing one experience of interpretation with another? Each design is defined by a short poem that captures some elements of the mood we were trying to create.

Poems Collection. The Designs:

Design name: Interstellar

Don’t imitate me;
It’s as boring
as the two halves of a melon.
Matsuo Bashō

Imitating nothing but itself the Interstellar design is made using many circles formed together to make another bigger circle.

It resembles everything while being completely unique. It is as predictable as the night sky and as unquantifiable as what happens between the stars.

Design name: Heart

To the far-reaching
Heavens has gone
My prince, so
Unaware of passing days and nights
Will I love him still.
Kakinomoto no Asomi Hitomaro

Organic forms that intertwine to make the Heart design resemble the physical structure of a heart while appealing to what the symbol of the heart means to so many of us –emotion reason and passion.

Design name: Charms

Was I lost in thoughts of love
When I closed my eyes?
He Appeared, and Had I known it for a dream I would not have awakened.
Ono no Komachi

The Charms design is made using natures forms in their most uninterrupted state. Printed on silk’s naturally luminous surface it exudes mystique, charisma and romance.

Design name: Burst

As the snow falls down,
Sealing in Winter
All the plants and trees,
Unknown in Spring
Flowers bloom.
Ki no Tsurayuki

The Burst design – unexpected and unpredictable cluster of hyper real forms.

A design which is as sudden as it is poised.

Design name: Shaded Maps

From cupped hands
Droplets cloud
The mountain Spring-
It’s not enough-as from you
Am I parted.
Ki no Tsurayuki

Drawing its roots from a diagram showing the organic expansion of cities, the Shaded Maps design is addressing a deeper issue. How do we perceive ourselves in space when the concepts of both space and time have never really been defined?

Design name: Dark Mosaic

Over the wintry
Forest, winds howl in rage
With no leaves to blow.
Natsume Soseki

With its random alternation of shapes and tones, the Dark Mosaic design mimics the irregular consistency of natural marble enriched with hints of organic texture. The colour palette suggests dimension, balancing a lively variation of light and dark tones with opulent golden accents.

Design name: Sunflower

In the Autumn fields
Blooming intermingled
The flowers’ hues
Are a riot
Of feeling for me now.
Ki no Tsurayuki

It is fun playing around with distorting nature’s fascinating order and geometry and reforming it into new structures that while being new still resemble familiar objects.

Design name: Dandelion Light Bar

Before the white chrysanthemum
the scissors hesitate
a moment.
Yosa Buson

The Dandelion Light Bar design embodies the geometric essence of living organisms and transforms it into a beautiful cascade of hanging treasures. Its enchanting rhythm is reinforced with crystals and LED lights, while the organic feel of the design is enhanced by the natural silk fibres of the substrate.

Design name: Pineapple Desire

The moment two bubbles
Are united, they both vanish.
A lotus blooms.
Murakami Kijo

The Pineapple Desire is a unique design in its own right. It presents itself as a sinuous accumulation of coral shapes building up a revolving structure that exudes exotic elegance. Paired with the light metallic tones of the silk, it provides a fresh and juicy twist for any contemporary interior.

Design name: Shadows

The colour of this flower
Has already faded away,
While in idle thoughts
My life goes by,
As I watch the long rains fall.
Ono no Komachi

The Shadows design is the simplest but also the most unique form in the Poems collection. The design is screen printed onto a very textured material with no premeditated structure making each piece a unique and incomparable composition.

Design name: Rain

Fallen rain dripping
From the leaning eaves
So shallow that
Swiftly in pours
The moonlight.
Fujiwara no Teika

The Rain design although subtle is one of the backbones of the Poems collection.

While appearing to have structure the form is completely fluid, like raindrops falling it is chaotically scattered to create a perfect natural and organic order.

Materials – Innovation:

The development of printing technologies has finally allowed s to find a machine that is absolutely ideal for printing on textured materials but using only the most environmentally safe materials.

HP Latex ink has allowed us to print sustainably with non-toxic inks on a material that is associated with tradition and luxury.

Accenting the designs are our new and exciting silk materials in different tones and finishes.

By surrendering to the natural qualities of the materials we have found new ways of working with design, allowing the silk to dictate the depth of the pattern using its natural reflective and almost metallic qualities.

The LED Technology:

At MEYSTYLE each roll of LED wallpaper is individually hand-made which enables us to make patterns that are tailor-made to their environment. Using our unique technology, the LED lights are fully integrated into the material of the wallpaper allowing it to be hung like any traditional wall covering. Each roll is seamlessly connected to the next reducing the electrical connection required to just one socket or a single light switch.

 

About MEYSTYLE

It has been more than 10 years since sisters Maria and Ekaterina Yaschuk first incorporated 99 LEDs into wallpaper in 2004 – the concept has been constantly refined since.

The LEDs are fully integrated into the material of the wallpaper and textiles, allowing them to be used just like any traditional wall-covering or fabric – but with the added requirement of an electrical socket or switch.

MEYSTYLE integrates traditional crafts materials to compliment Swarovski crystals and LEDs. Some designs are hand-finished with screen printed elements and metallic painting to create a tactile feel.

For more information on MEYSTYLE and Maria and Ekaterina Yaschuk please visit:

http://www.meystyle.com

 

Media Contact:
Ekaterina Yaschuk
+44 2072317293
or
press@meystyle.com