INTRODUCING NAU – A NEW AUSTRALIAN DESIGN MOVEMENT

May 18, 2017

Launching 21-24 May at ICFF in New York, nau is a contemporary Australian design brand offering furniture, lighting and accessories by a collective of Australia’s most curious, talented and spirited designers.

Now is the time for a new Australian design movement. New by necessity, Australia’s design culture stems from a place of isolation; our influences are unique from the rest of the world, and we have no design ancestry with which to adhere. We are free to immerse ourselves amongst our extreme natural landscapes and unique materials, and as a result have carved out a resourceful, hands-on and open-minded design culture.

nau is the embodiment of this fresh thinking, broad-spectrum approach, offering contemporary furniture, lighting and accessories brand by a collective of Australia’s most spirited designers including Adam Cornish, Adam Goodrum, Gavin Harris and Jack Flanagan. Producing designs suitable for residential and commercial spaces, from elegant lounge furniture to modular shelving with endless possibility, the nau collection is reductive in form, honest in materiality and timeless in style.

The Story – Establishing nau

Driven by the ambition to bring premium European design to Australia, Richard Munao established Cult in 1997 with a humble showroom in the backstreets of Chippendale in Sydney. Since then, Cult has grown into the leading purveyor of the best international design in Australia and New Zealand, with a portfolio of over 35 brands across furniture, lighting and accessories. Over two decades, Cult has evolved from showroom destination to full-service design house; diversifying into the production, manufacture and retail of Australian design. In 2014 Cult launched its first exclusive collection of Australian furniture; the AG x Cult capsule by acclaimed designer Adam Goodrum. Since then, Cult’s product development has grown significantly and it’s time to establish these designs as one brand, and promote Australian creativity to the world. From this, nau is born.

The Launch – Introducing nau at ICFF & DENFAIR

nau launches internationally at ICFF in New York (21-24 May) and locally at DENFAIR in Melbourne (8-10 June). The nau stands at both fairs are designed by award-winning Australian design firm Design Office and take inspiration from the Australian landscape and palette, including imagery from Brooke Holm.Following these trade launches, the nau collection launches with a series of retail and media launches at Cult showrooms across Australia and New Zealand in late June. nau is represented exclusively in Australia & New Zealand by Cult Design.

Click here to download a copy of the NAU catalogue.

For more information visit www.naudesign.com.au and follow @nau_design.

For media enquiries, please contact Jeff Tsang at marketing@naudesign.com.au.